Copenhagen to Residents: "You're Safer On a Bike Than On a Sofa"

"You won't believe it... You're safer on the bicycle than on the sofa!" That's the official slogan of a Copenhagen campaign—run not by the department of transportation or bike safety advocates, but by the city's public health office.


The picture above was a poster seen across the city last spring bearing the message: "You are safer on the bike than on the couch... Public Health Copenhagen hopes to place focus on the fact that there are very good reasons to ride a bicycle each day and we would like to highlight that Copenhageners already cycle 1.2 million km each day."


The translation is courtesy of Copenhagenize.com, which did a much better job than what I could get from Google or another online translator.

It continues:

"Lack of movement in everyday life is harmful to health, while physical activity keeps the body healthy. Daily exercise for at least 30 minutes prolongs life by up to 5 years, and cycling can thus help to prolong life."
People in Copenhagen wouldn't seem to need encouragement to bike more, but apparently there's always a need, and it sure is a great campaign. Think it'd go over well here?